What this migration really means
A WordPress to Wix migration is usually a content import plus a manual rebuild. The blog import can help, but your real website is more than blog posts. Pages, design, menus, forms, plugins, custom code, tracking, and customer paths need to be rebuilt or replaced.
For a small business owner, the decision is not only "Can Wix import this?" The better question is "Will customers still be able to find us, trust us, contact us, book us, or buy from us after the move?"
What Wix imports from WordPress
Wix says its blog import can bring over published WordPress posts, post text, images, videos, original dates, alt text, and categories. Large blogs may need to import in batches. That is useful for content-heavy sites, but it is still a blog migration, not a full site clone.
After import, someone needs to review formatting, images, links, author names, categories, and the new blog layout. A migration that looks automatic can still leave dozens of small quality issues for customers to notice.
What does not transfer cleanly
The important limitations are practical. Wix does not import contact forms, author names, tags, WordPress plugins, manual HTML or CSS snippets, PDF files or attached documents, and WordPress comments through the standard blog import. Draft and scheduled posts need manual handling too.
That means any business process powered by WordPress plugins needs a replacement plan. A contact form, booking flow, popup, membership area, ecommerce checkout, directory, review widget, or custom calculator is not something to casually "migrate." It needs to be rebuilt and tested.
- Service pages and landing pages.
- WordPress forms and plugin settings.
- Custom CSS, HTML snippets, and embedded scripts.
- PDFs and attached documents.
- Post tags, comments, and author mapping.
- Redirects from old WordPress URLs to new Wix URLs.
The SEO part
Wix advises setting up 301 redirects after importing posts because those redirects tell search engines and visitors where the new post lives. Wix also notes that it does not automatically create each redirect for you.
This is where migrations often go wrong. If your old WordPress posts rank or have backlinks, each important old URL needs a matching new URL. Do not wait until after traffic drops to build the redirect map.
When Wix is a good fit
Wix can be a good fit for simple sites where the owner wants to personally edit content, use built-in tools, and avoid WordPress maintenance. It can make sense for a very small brochure site, personal brand, event site, or early-stage business that values ease over ownership.
It is less attractive when the business needs a distinctive custom site, strong technical control, complex content, custom integrations, or a team to own changes and improvements without asking the owner to learn another editor.
Superpress recommendation
If you are leaving WordPress because you are tired of updates, plugins, and confusing admin work, Wix may feel lighter at first. But you are still moving into a platform you must manage.
Superpress recommends a redesign plus ongoing management when the real goal is to stop thinking about the website. We rebuild the site around your business, host it, and handle ongoing small changes from $97/month — the redesign scoped separately from the monthly care. You get a site that feels less generic and a team responsible for keeping it useful, instead of another DIY editor.
Wix migration compared with other paths
The key difference is ownership after launch.
| Option | Best for | Watch out for |
|---|---|---|
| Wix | Owners who want a DIY editor and a simple site. | Not every WordPress feature imports, and you still manage the site yourself. |
| Stay on WordPress | Sites that depend on plugins, custom content, WooCommerce, or publishing depth. | You need ongoing maintenance, backups, security, and support. |
| Custom managed website | Businesses that want a better site and monthly help from one team. | Large custom features need separate scope, but routine site work is handled. |
How to decide
A good migration choice should match the person responsible for the website after launch.
Choose Wix if you want to edit the site yourself
This can work if your website is simple and you are comfortable owning changes, layouts, apps, and settings.
Avoid Wix if your WordPress site has deep custom behaviour
Plugin-heavy sites, WooCommerce stores, membership sites, and complex content systems usually need a more careful rebuild plan.
Choose Superpress if you want the site handled
If you want to send changes by email and avoid platform admin work, a custom managed site is the cleaner fit.
A simple buyer scenario
A gym has a WordPress site with class pages, a blog, a contact form, and embedded booking. Wix can help move the blog posts, but the class pages, booking path, forms, redirects, tracking, and design need rebuilding.
If the owner enjoys editing the site, Wix can be fine. If the owner wants the site handled, a managed rebuild is the more honest answer.
Common mistakes to avoid
- Thinking the Wix blog import is the same as a full website migration.
- Forgetting to create 301 redirects for important old WordPress URLs.
- Not checking imported formatting, images, authors, and categories.
- Forgetting PDFs, forms, custom code, and embedded tools.
- Choosing Wix for relief, then realizing you still own every future website change.
Operator notes
In our experience, the single thing that saves a Wix migration is a simple inventory done first: pages, posts, media, forms, plugins, tracking tools, ranking URLs, backlinks, and customer paths. The inventory is what keeps the launch from becoming a guessing game — and what catches the ranking blog post everyone forgot about until traffic dropped.
- Export WordPress content before making changes.
- Save screenshots of important page layouts.
- Create redirects before launch, not after traffic drops.
- Test mobile pages, forms, booking, analytics, and email notifications.
Frequently asked questions.
Can Wix import my whole WordPress website?
No. Wix can import eligible blog posts, but pages, plugins, forms, custom code, comments, PDFs, and many design details need manual work.
Will Wix automatically redirect my old WordPress posts?
No. Wix says you can set up 301 redirects after import, but it does not automatically create one for each post.
Is Wix better than WordPress?
Wix can be easier for simple DIY sites. WordPress is more flexible. A custom managed site is often better if you want the site built and handled by someone else.
Can Superpress rebuild my WordPress site without Wix?
Yes. Superpress can rebuild the site as a managed website, then host it and handle ongoing small changes through website management.
Research sources.
This guide was checked against current platform and search documentation before publication.